Top 5 Real Estate Lead Generation Companies in 2021

Working in the field of real estate is one of the most popular professions in the United States. It’s a cutthroat business, but can pave the way to a long and lucrative career. The ability to network and create leads is what makes or breaks a real estate agent. Thankfully, real estate lead generation companies are here to help. Lead generation companies help agents find clients in their area. The companies collect and organize leads both for buyers and sellers and funnel them to realtors. Agents can set up specific parameters for leads that they want the company to collect, and many lead generation companies also offer advertising services through various platforms. In short, these companies allow you to quickly find clients, so you can focus on closing deals and finding the right property. In this article, I’ve collected and reviewed the top real estate lead generation companies.

1. ZipTitan

• Exclusive leads
• Affordable pricing
• Excellent customer support

Starts at $200/month

As one of the newest contenders in the market, ZipTitan stands out from the crowd for both its efficacy and simplicity. ZipTitan allows you to claim the ZIP code of a particular state. Its website comes with an effective calculator to create your subscription. Once you are happy with the deal you are getting, ZipTitan will provide you with high-quality leads via SMS, as described by the happy users who shared their ZipTitan reviews.

Website

https://www.ziptitan.com/

2. Boldleads

• Robust CRM
• Affordable
• Reputable company

Starts at $269/month

BoldLeads is one of the first stops all real estate agents make when looking for a lead generation company. The company is focused on generating leads via Facebook ads, which are then fed into its robust CRM system. Here you can carefully nurture your leads, send automatic messages and emails, assign tasks, and more. With affordable and tiered pricing, Boldleads is a great choice for agents of all stripes.

Website

https://boldleads.com/

3. Offrs

• Machine learning predicts future listings
• Custom leads territory
• Multiple pricing methods available

When making a lead generation companies real estate comparison, Offrs stands out from the crowd. This is due to its unique lead prediction system. Relying on machine learning, Offrs manages to predict future real estate listings with great precision. This gives you an edge over the competition, as you can see which pieces of real estate are likely to be listed in the coming 12 months.

In addition to predictive analytics, Offrs pulls both buyer and seller leads from Facebook ads while allowing you to mark a custom piece of territory that you want to get leads for, without being tied to one ZIP code.

Website

https://www.offrs.com/

4. Zillow Premier Agent

• Huge amount of leads
• Great advertising possibilities
• Flexible pricing

Starts at $250/month

Zillow is not only one of the best real estate lead generation companies around — it’s one of the most popular websites in the US. Anyone interested in real estate is bound to visit Zillow’s site at one point, which the company uses to its advantage for lead generation. While its leads are not always top-quality, all the leads you’ll be getting are from people interested in real estate and left their contact information willingly. However, Zillow’s price tag is too steep for some.

Website

https://www.zillow.com/premier-agent/

5. Real Geeks

• Impressive IDX websites
• Automatic drip campaigns
• No startup fee

Starts at $249/month

While hiring real estate lead generation companies, reviews are an important reference point. Almost all online reviews hold Real Geeks in high regard, and for good reason. Real Geeks provide the most visually impressive IDX site of all the companies on our list. Everything is highly customizable, enabling you to make your site look exactly the way you want it.

The CRM features are equally impressive, allowing you to set up email drip campaigns in addition to all the usual features. When trying to figure out which are the best real estate seller lead generation companies, make sure you look at Real Geeks.

Website

https://www.realgeeks.com/

Do I Really Need a Lead Generation Company?

Many real estate agents might ask themselves if they really need lead generation companies for real estate. Isn’t it better to find and cultivate leads the old-fashioned way, through direct, thorough, and prolonged contact? It surely is, and you’ll probably see the highest conversion rates through personal and organic networking. However, due to the saturation of the real estate market, staying competitive without high-volume lead generation is extremely difficult.

This doesn’t mean that leads these companies gather for you will automatically increase your sales volume. The quality of the leads depends on the company you’ve chosen and the parameters you’ve set. Even when you get top-quality leads, they still need nurturing and might not come to fruition as quickly as you’d want them to.

Still, turning to the best real estate lead generation companies gives you access to an otherwise difficult to obtain pool of leads gathered from various sources, which you can convert to sales. Furthermore, many of these companies help you advertise yourself directly to potential clients, assist you in making your own landing web pages, and offer a range of other services.